Sasha Tokarev

Product Designer with experience in EdTech, E-commerce, and AI. Built LMS platforms, launched products from scratch, and led cross-functional design teams

Senior Product Designer: Inita.com

2022 – current

Lead Product Designer: Skillbox

2020 – 2022

Lead Designer: Yandex.Market

2019– 2020

Design Director: beta

2017– 2019

UX/UI designer: beta

2012– 2017

UX/UI designer: socialtools

2011– 2012

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Hey, I'm Sasha a product designer, climber, and cyclist.

Here’s a look at some of my recent work. Most of my projects are in EdTech and early-stage AI SaaS, where I focus on onboarding, product flows, and trust-critical UX. Beyond work, I ride bike, go bouldering, and make weird graphic design just because I like it

Skillbox

Redesigned an EdTech LMS and introduced a case-based learning model, increasing CSAT to 82%. Aligned product with educational goals and led a team of designers

Skillbox

Redesigned an EdTech LMS and introduced a case-based learning model, increasing CSAT to 82%. Aligned product with educational goals and led a team of designers

Skillbox

Redesigned an EdTech LMS and introduced a case-based learning model, increasing CSAT to 82%. Aligned product with educational goals and led a team of designers

Inita

Designed an AI assistant for small businesses, focusing on natural language UX, research-driven decisions, and scalable design systems

Inita

Designed an AI assistant for small businesses, focusing on natural language UX, research-driven decisions, and scalable design systems

Inita

Designed an AI assistant for small businesses, focusing on natural language UX, research-driven decisions, and scalable design systems

Triangular Lake

Co-founded and designed Triangular Lake guidebook, a mobile-first bouldering guidebook with offline maps, intuitive photo navigation, and structured climb data

Triangular Lake

Co-founded and designed Triangular Lake guidebook, a mobile-first bouldering guidebook with offline maps, intuitive photo navigation, and structured climb data

Triangular Lake

Co-founded and designed Triangular Lake guidebook, a mobile-first bouldering guidebook with offline maps, intuitive photo navigation, and structured climb data

ballball

At an early-stage padel startup ballball, I led brand and UI/UX design, helping users book courts, connect with players, and join local games and events

ballball

At an early-stage padel startup ballball, I led brand and UI/UX design, helping users book courts, connect with players, and join local games and events

ballball

At an early-stage padel startup ballball, I led brand and UI/UX design, helping users book courts, connect with players, and join local games and events

beta: some of my favorite concepts and projects

From 2012 to 2019, I worked at Beta Digital Production, a creative agency in Moscow — starting as a UX/UI designer and later becoming Design Director. Here are selected archive projects and concept work from that time: websites, apps, and digital campaigns.

beta: some of my favorite concepts and projects

From 2012 to 2019, I worked at Beta Digital Production, a creative agency in Moscow — starting as a UX/UI designer and later becoming Design Director. Here are selected archive projects and concept work from that time: websites, apps, and digital campaigns.

beta: some of my favorite concepts and projects

From 2012 to 2019, I worked at Beta Digital Production, a creative agency in Moscow — starting as a UX/UI designer and later becoming Design Director. Here are selected archive projects and concept work from that time: websites, apps, and digital campaigns.

soon

meetsnap

I worked on meetsnap, a tool for real-time meeting transcription, attendance tracking, and action point summaries — turning meetings into clear, searchable records.

soon

meetsnap

I worked on meetsnap, a tool for real-time meeting transcription, attendance tracking, and action point summaries — turning meetings into clear, searchable records.

soon

meetsnap

I worked on meetsnap, a tool for real-time meeting transcription, attendance tracking, and action point summaries — turning meetings into clear, searchable records.

✼

Hope to see you at The Traka 360 next year.

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